Is Google Matching User Intent a Good Keyword?

Some of the big media sites are getting more traffic, but not as many views. So how do you compete with a site like this? Do you just bend that article off and say, well, you know, it was nice ranking there while I while I had it? For me, I try to compete. If I'm there and I've shown Google, like, hey,you know, I was a good person there at position one," he says.