How I Learned to Love Shrimp cover image

Cass Sunstein on why people self-silence about animal welfare

How I Learned to Love Shrimp

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Voices for Animals: Navigating Self-Silencing

This chapter explores the phenomenon of self-silencing in relation to animal welfare, where individuals hesitate to voice their concerns due to social pressures. It examines the psychological conflicts between personal ethics and dietary habits, emphasizing the need for effective communication strategies to promote animal-friendly choices. The discussion also highlights the role of targeted marketing and societal shifts in fostering empathy and encouraging healthier consumption behaviors.

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