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Working Backwards Q&A with Colin Bryar

Think Like Amazon

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The Amazon Leadership Principle of Getting It Right

Once people see at work, it coni spreads throughout the company organically. You don't need to mandatit or even audited after a certain point. Once leaders at amazon saw how impactful memos could be versus slides, they started switching outside of jeff's management team meeting. The bar ras process is another great example. It was working so well that other groups said, ha, can we use this for ourin for the retail group? And that also spread organically.

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