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4min chapter
Andrew Messick - Ironman CEO: The Episode Everyone is Talking About.
The Triathlon Hour
Are Professional Triathletes Deserving a Higher Share of Iron Man's Revenue?
I would love to know the percentage of revenue that professional triathletes are making. Would you be able to let me know those numbers or would you ever disclose those numbers to the public? So we're a private company and we don't disclose financial information, but let's come back to basketball because I think that's a good point. The business model is people who buy tickets to watch those games. People who watch on television or through any number of streaming services to watch the games who buy the merchandise. And we're not a spectator sport. We're participation sport. Marathons, us, the business isn't just about pros and viewership.
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