The Importance of Making Things Easy

If you're not doing anything but interaction design and just trying to make things simple, then people will just breeze through. But they won't have an experience. They might even not even remember it. Not something that will bring them back or I'll even have the example of Amazon one click buy button. Because making things easy, that's something that we're really good at. But making them hard at valid points and the journey, that'sSomething that really requires research. If you're doing your job well, you'll know where to put in the speed bumps.