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Just acquired Blinkist Founder on life-changing books, mistakes & finding your ikigai - Holger Seim

Secret Leaders

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From Idea to App: The Birth of Blinkist

This chapter discusses the origins of Blinkist and the process of brainstorming ideas, leading to the development of an app called weightmate. They explore the initial target audience of young professionals and entrepreneurs, but how it expanded to include a diverse range of people. The chapter also delves into the challenges faced by the founders, including mistakes made, near-death experiences, and team conflicts.

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