I'm a big believer in what I consider the Chick-fil-A model of pricing, which is it's either free or it's full price. And that's why when people are starting out, I encourage them to do as many free services as they can. Because now you've gotten the reps in. You know how to over-deliver. It should feel like we're working together on this and it shouldn't feel like Master's life.
“Rich people have the same problems that poor people do. They just want them solved differently.” Today, Alex (@AlexHormozi) talks about how raising your prices will actually benefit you more than you realize & the implications of raising your prices, the strategies on how you can sell to the rich, and ultimately know which type of customer you're trying to sell to in order to create a successful business!
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:54) - 5 things you should know about raising prices from a customer’s perspective
(7:53) - 5 significant things that will change once you raise your prices
(15:59) - Solving rich people's problems & using the value equation
(22:26) - Rich people will always look for the “best", not “best value”
(30:53) - When you sell to rich people, you get to charge rich people prices
(35:13) - A lot of people’s prices are a reflection of their value of themselves.
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