How to Start a Paid Ad Campaign

Paid ads are a marketing channel that you have to build out like anything else. You could go as early as saying like I have traction because I have 10 customers or I've made $10,000. Now I'm ready to develop paid ads as a channel. Or a lot of our clients that we've worked with you know they're doing a million dollars a year in their business and they've developed that through content marketing. And then they're like cool now we're ready to invest in paid ads.