#377: Loyalty Program Principles for Success and the Role of Loyalty Program Communications.
Let's Talk Loyalty
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What Is Your Favorite Loyalty Program?
Loyalty is something that we all know as an emotion. I think the tone of voice that we use and all of the kind of tools and techniques that you've used throughout your career are exactly what we need to be thinking about as extra things that we can be doing. So why don't you kick us off and tell us your favorite loyalty program? Great question, Paula. And when you told me that I would be answering this question, I did spend a lot of time Thinking about it because, you know, it's easy to just give the first answer that comes off the top of your head.
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