There are two kinds of truths. Like truth of fact and the truth of feeling. My colleague, Tom Guell-Vitch, does his research on spending your money on experiences versus on material goods. And one of the reasons that he says that we're so much happier when we when we purchase experiences like going on vacation or something is that even when those go bad, you can create a fun story from it. The way that I was thinking about this is the difference between say you're making a documentary film, right? You might think that the work is in gathering all of the footage, but that's not most of the work.