How to Create a Culture

What are the different types of failure? Which can (and can’t) we come back from? And what does it take to turn failure into a comeback story?

The second episode of “4B with Margit” explores failure and comebacks with Suneel Gupta, once a poster child for failure, featured in the New York Times and on the keynote stage of FailCon, whose new book Backable is a study in turning failure into success. Also joining the conversation is Eugene Soltes, Harvard Business School professor and author of Why They Do It: Inside the Mind of the White-Collar Criminal; Ash Spiegelberg, a partner at the Brunswick Group specializing corporate reputation and crisis management; and Carlye Adler, the Silicon Valley ghostwriter who helped Suneel with Backable.

“4B with Margit” is a Clubhouse show for raw and unfiltered advice from comms and marketing experts who have seen it all, as well as insider stories from the builders and pioneers who were in the trenches. Think “Scandal” meets “Halt and Catch Fire.” Catch it live Wednesdays 4-5 PST.