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#291: Overcoming, Managing, and Using Fear

The Tim Ferriss Show

CHAPTER

The Most Significant Business Failure That We've Ever Had

Oveetle's most notable business failure was taking on coka cola a with birgin cola. The lesson i learned from that was, you know, if i'm going to take on aglya, i've got to be different. And i with a cola, you're just another cola. You're not. You can be cheaper, but you can't be mensly different. So anything we've larged since then, we anly lordtebeseseason ifi, we can make a fundamental difference. I love it. Oveetle: We overcoming difficulties, the public almost preferred than some one who's just successful the first time

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