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2023 Big Ideas in Technology (Part 2)
a16z Podcast
Do You See Healthcare Become More of a Direct-to-Consumer Model?
I think it's a necessary component of value-based care that the patient be engaged in their healthcare because that is really the predominant way by which we're able to catch risk early. And so you hear about things like remote patient monitoring or continuous measurement where you're putting devices in the people's homes and they're participating in the creation of datasets. So yeah, I would definitely expand the definition of direct-to-consumer beyond what we typically think about in the kind of e-commerce sense to one in which patients are aware of the services that they're receiving.
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