They’re not trying to be creepy
Akimbo: A Podcast from Seth Godin
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The Difference Between Direct Marketing and Brand Marketing
Until recently, almost no major marketers bought direct marketing. It's a whole different way of being in the world for people who are fascinated by bending the culture. Brand marketers on the other hand care about things like vogue magazine. They want to be surrounded by an editorial environment that changes the way people perceive the brand.
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