Marketing is the process of paving the way to someone believing that they could actually achieve the mission. So when it comes to marketing, you've got to go so far beyond providing information and training people around your topic. My definition of marketing is to create the attitudes, beliefs and conditions that people need to make a change in their life. I start that winning process. I create a future self vision. When i'm doing all of that simultaneously, then people want to tune into the next video and the next video,. Then ultimately consume my product in record numbers because i've created that experience through fire nation.

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