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Peak social media: Trouble at Twitter

FT Tech Tonic

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Elon Musk's Grand Plan for Twitter

Hannah says the financial challenges means he just needs Twitter to start making money. As well as slashing his costs, Musk has tried new ways of raising revenue. But so far, that doesn't look to have brought in a huge amount. There are various estimates as early days, but it doesn't seem anything on the kinds of sums that you can get from big ad deals.

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