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#24 - Unicorn Signals, Alternative Milk & Movie Incubators

My First Million

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Marketing Strategies: Customer Management and Product Repositioning

This chapter focuses on strategic methods for addressing customer expectations during product delays, emphasizing the effectiveness of refunds and future purchase discounts. It also illustrates the impact of product repositioning through a case study of a men's grooming brand, showcasing how marketing techniques can enhance consumer appeal and drive revenue.

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