Authenticity is overrated.
Kipp and Kieran break down Seth Godin’s timeless advice on marketing. Learn why marketing has to be emotional (not logical), why you shouldn’t be authentic, why failure needs to be an option to succeed, why complexity kills businesses, why you need to be a learn-it-all, and so much more.
Mentions
Timestamps
00:00 Favorite Seth quotes
00:15 Hubspot CMO Promotion
00:28 Intro
00:52 Timeless Advice from Seth Godin
01:16 Ads from the 1920’s/Gillette
01:38 Bitmoji
02:00 Using Bitmojis to describe data
02:24 Favorite advice from Seth
02:48 Difference between simple and dumb
03:32 Understanding the narrative
04:22 An important skill to learn
05:11 A meditation?!
06:24 Perfect Analogy
07:29 High Level of trust
07:56 Best Articulation of Marketing
08:22 How things are changing
09:40 Seth’s Arguments: Honest and Authentic
10:52 Positive Emotion
11:14 Failure is not an option
11:41 The best results
12:04 Another kind of thread to pull
12:56 Risk bucket
14:11 Surefire
14:55 Finding Growth
15:37 Get a Fresh Marketing Leader’s perspective
16:00 Kieran’s very controversial sweater
16:55 Know when to quit
18:28 Main argument
19:30 Bigger impact
19:55 Complexity kills businesses
20:10 Marketers make things better
21:04 Market’s job
22:16 Obsession in Learning
22:40 Build a growth mindset
23:05 Innovation
25:33 The #1 thing you hear from people
26:00 Changes
26:30 Hubspot marketing tactics
26:52 People change/Audience change
27:34 Outro
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Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
