Is Ultra Fast Delivery Sustainable?

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There's been an sion lately of new entries in this ultra fast delivery for groceries. It conter reminds me a little of the dot com boom, when three ten minute delivery outfits proliferated and then all went bust. Is ultra fast like this sustainable? Or is it like a sort of customer acquisition, lost leader proposition? I thing e a real consumer need for speed. And you know, in the commerce market, betting again, speed is always a bad idea.

This past summer, Fidji Simo departed from Facebook – where she stood among the highest-ranking female executives, serving as the head of their app – for the opportunity to become a first-time CEO at Instacart. She replaced founder Apoorva Mehta, who appeared on this show last spring to talk about Instacart’s incredible COVID-fueled growth. Since then, Fidji has emphasized an evolved company mission, diversifying the company’s leadership and focusing on providing the necessary technology to help grocery retailers best serve their customers. As you’ll hear Fidji mention in the episode, she was raised in a French-Sicilian family where food anchored their daily life. “To me, Instacart’s mission resonated deeply, and I saw a very big opportunity.”

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