The Halo Effect: How Farinos' Strategy of Integrity by Association Works

Elizabeth Holmes deceived the world. By lying repeatedly over her 15-year career, she raised $1 billion in funding and became the world's youngest self-made female billionaire.

In this episode, I explain why people believed her (spoiler: it's due to behavioural science).

My Halo Effect experiment: https://imgur.com/oV4REzq

Harvard Labour Illusion study: http://bit.ly/41TWo73

Labour illusion on Theranos.com: https://i.im.ge/2023/03/09/7fUfZp.Theranos-one.png

Watching-eyes effect on Theranos.com https://im.ge/i/7f0sY8

Theranos sign outside their office: https://im.ge/i/7fjLHy

Elizabeth’s fake voice?: https://youtu.be/PjnsYz-xdOI

Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Take my marketing course: https://science-of-marketing.teachable.com/