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4min chapter
Elizabeth Holmes: How she deceived the world (part two)
Nudge
The Halo Effect: How Farinos' Strategy of Integrity by Association Works
Elizabeth Holmes became more persuasive because of the halo effect. Her constant comparisons with Steve Jobs and Apple gave her a higher level of trustworthiness that she just didn't deserve. People were almost three times more willing to listen to Nudge podcast when it was pictured alongside other well-known shows. Just being in the presence of high status others boosted my show.
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