Sita: How can we structure our own digital coaching businesses? I mean, you've taught over 20,000 people in India how to do this. So it all comes on to simplicity because there are many systems out there and I like to break it down into a four step process. The first stage is you need to develop a really good lead magnet. That's the first stage. The second stage of the funnel should be a tripwire or something where which you can a product that you can offer at a low price point. And now coming to the layer four or profit maximizer is a four-step system called Fire Nation.

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