2min chapter

The Daily cover image

Will Threads Kill Twitter?

The Daily

CHAPTER

The Advantages of Meta for Social Media Networks

Mark Zuckerberg posted in the first two hours that 2 million people joined the app by the next morning when he woke up. Meta has one of the most sophisticated advertising businesses in the entire world. They could essentially hook threads into their existing advertising technology and potentially sell ads to advertisers who already buy ads on Instagram or Facebook. For now, they are at least not turning on ads in threads until they get the user experience right.

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