Why Michael Rubin Reinvented Licensed Merchandise

Live from Puck’s In The Arena sports media conference, Fanatics founder Michael Rubin sits down with Bill Cohan and Michael Nathanson to discuss how he reimagined the sports merchandise world, built a digital juggernaut of commerce, collectibles, and betting, and became one of the most connected figures in sports and entertainment. He also opens up about Fanatics’ next chapter—including the path to a possible I.P.O.

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