You Know, You Don't Want to Be Scared of Mistakes

Fred Parata wrote up a big memmo about his million dollar mistake. He wanted to keep the team focused on their new product, v three. The company was able to sell version two bags via amazon at a discount. They were then able to launch a whole new category of gear aimed at serious travellers. You can find frank's blog post about this incident at his web site, fred parata dot com.