The Power of Emotional Brand Equity

On this episode of 3 More Questions, you'll hear David Novak's answers to:

1. How can leaders define the concept of "emotional brand equity" in their own brand?
2. How simple is the turnaround strategy SDSS x2 (“stop doing stupid stuff” … and then “start doing smart stuff”)?
3. How do you know when to listen to data and when to rely on pure willpower to get something done?

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