I've Never Run a Dating Campaign in the US, Right?

I always focus whenever I make a new campaign in the US because it's like a mad stuff with max web stuff. We found the US dating market online was like the most competitive market. Have you heard of guys running huge numbers and app downloads? On YouTube or just like on TikTok, just in general, I heard of people doing massive insane, like half a million dollar days running app downloads. Is that like an affiliate thing or is it like there are? Dude, I don't even know where app downloads are. It's got to be something else.