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64. Why should brands care where their ads appear?

Future Proof

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The Effect of Social Media on Consumers

Do you think that activism, in a way, has become a component of consumption? People actually are sing evermore now brands as a way to communicate something about themselves and their preferences. I would say that that effect is even greater among gens who really understand that their limited budgets are really either going to contribute to making the world better, please, or makiit a worse, pleaseye.

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