What Is a Webonar?

Webenar is a form of account base marketing. You're basically on a demo call. There their learning, your teaching. And if it goes well, they will never take an action in that category without talking to you first. The follow up is really the magic part of it.

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Any marketing claim you make that doesn’t have some form of evidence is a weak statement.

Unsupported claims just lead to undifferentiated content, a lack of trust, and low conversions.

But proof on your web pages and in your content does the opposite. It builds credibility and gives people a reason to believe in your brand.

One piece of content that offers social proof, acts as conversion copy, and works in a content strategy: case studies.

In this episode, Andy Crestodina, the co-founder and Chief Marketing Officer of Orbit Media Studios, explains how proof is the key to every type of marketing, whether you’re playing the long game of account-based marketing (ABM) or building your email list.

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