Programmatic Buying

A lot of companies that want to go programmatic don't have enough data. And so what i see happen alot of times, peoples are buying ad, they just get blown out. We're using the first party data as a default now and then separating it into different buckets. If you spend ten million dollars on doing this in house, your clients will still bid higher than if you were working with an ad net worker or something like that. That's how we make our money.