How to Maximize Your Growth Potential

In our business, it costs 497 to get started with us. Very few people who are going to spend $497 to not then join. We essentially make the money on the back end, which is their yearly membership fees on ADP rates of 147. That's our back end. Our front end is our 497. If you want to acquire customers quickly and unless you have the bank balance of Woolworths, you have to change your front end offer. The offer needs to have a higher perception of value to increase what you can afford to charge. One man's trash is another man's treasure: Value is in the eye of the beholder.