Thomas Young - Conflict between technology, marketing and sales
Agile Digital Transformation
00:00
What Are the Biggest Challenges Between Marketing and Sales?
Marketing and sales have to realize they're on the same team. There has to be collaboration and communication around what makes a good lead, what makes a poor lead. B2C relies more on technology and usability because those sales are going to happen online. Marketing has to define the buyer's journey strategically so that sales can set up milestones in the funnel.
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