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[recession series] How to grow during a decline with Moeed Amin
Outbound Squad
Do We Really Need This?
The c f o is the most powerful person in a business to protect its pianel. If you have personal value, and i've seen this happen many times, that's when your buyer will say, nono. I want this. We need this. So they will stand up for you. They're gong to look for more of that. The other thing is anything that has nefit or a return of beyond their current fiscal period is just not going to be considered. You've got to show some very strong value within 12 months,. That's not to say that you forget about the longer t mid term value - but if you're not really conveying the value in that short
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