How to Optimize the Cost Structure of Your Product

A lot of people forget about that opportunity cost. What's the cost that the supplier is giving you and what does it look? Sometimes a supplier will say, well, this is how much my product costs. But then you're asking them to do all these type of things that they're not used to doing. You can negotiate with them some of these things that are within the cost structure of the product. So you got to look at the whole thing. Every holistic develop at the entire supply chain"