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King, Warrior, Magician, Lover: The Value of Archetypes | The Mike Hill Series | Episode 10 (WiM165)

The "What is Money?" Show

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The Architecture of Metaphors

Lakoff describes in a compelling way the architecture of how metaphors are governed. He has a concept called embodied metaphor, which means that we have to turn it into an embodied experience and sensory experience. The raw apparatus with which we conceive of the world is the sensory apparatus of our body. Even when we're dealing with abstractions like love or complex ideas, we have to take these abstractions from the realm of the, let's say, heaven,. We then have to embody them in a form that can make sensory, can be comprehended in a sensory way.

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