The Importance of First-Party Data in Advertising

This week's guest: Eric Seufert Eric is a media strategist, quantitative marketer, and author who has spent his career working for transformative consumer technology and media companies. Eric founded Agamemnon, a start-up that built a mobile marketing analytics platform, which was acquired in 2017. Following the acquisition Eric launched Heracles Capital, an early-stage venture capital fund focused on the mobile ecosystem. Eric also runs Mobile Dev Memo, a mobile advertising and freemium monetization trade blog, and QuantMar, a knowledge-sharing platform for quantitative marketers. Eric has been featured and quoted in The Information, Business Insider, The Wall Street Journal, The New York Times, and more.   Twitter: https://twitter.com/eric_seufert MobileDevMemo: https://mobiledevmemo.com/   Links: The profound, unintended consequence of ATT: content fortresses Eric’s Book Freemium Economics: https://www.amazon.com/Freemium-Economics-Leveraging-Analytics-Segmentation/dp/0124166903 Theseus Growth, open-source cohort analysis and general marketing performance analysis: https://github.com/ESeufert/theseus_growth