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(00:00) Preview and Intro
(02:48) Why Matt Built a Team Instead of Going Solo
(05:16) Losing Creativity as the Business Grew
(08:22) Moving to a Unit Economics Business Model
(11:50) Equity Dilution and Planning for an Exit
(13:04) How Much Do Investors Really Help?
(15:01) The Biggest Drivers Behind Spacegoods’ Growth
(16:12) Shifting from Meta Ads to Influencers and YouTube
(17:43) Founders as the Face of the Brand?
(20:58) Is Community Building Actually Worth It?
(26:56) Why E-Commerce Is Harder Than Agencies or Info Products
(30:54) The Truth About High-Ticket Dropshipping
(33:24) Three Ways to Scale an E-Commerce Brand
(33:43) Why Retail Margins Can Beat DTC
(36:16) Challenges of Expanding into the U.S. Market
(41:01) Spending £500k a Month on Ads
(46:07) Struggles with Managing a Team
(49:26) Keeping Top Talent and Avoiding Corporate Culture
(53:14) Why Matt Wants to Leave the UK
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