Product Leaders, What Are the Five X Growth Areas?

If the need is basic, there comes a point of diminishing return. Don't keep on vowing the customer everywhere. If you want to please everybody, please know one, right? So that's one tip for you. Moving on. We have the competition. And we find out that in certain areas, we are actually fulfilling the need to an optimum, five areas. Now, we then specifically choose not to build or develop new products in this area or new experiences,. and I know some of you are going like, what about wow, what about delight, right? How do I build in delight? Why not build that five x growth?"