Nonprofit Nation with Julia Campbell cover image

How to Engage Younger Donors with Bhumika Regmi and Mahina Martinson

Nonprofit Nation with Julia Campbell

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Embracing Authenticity in Nonprofit Content Creation

This chapter discusses the significance of authenticity in content aimed at younger donors, highlighting the challenge of connecting genuinely in an age dominated by scripted content. It covers various strategies nonprofits can adopt, such as focusing on static visuals and engaging with global creative trends, to overcome resource limitations. Additionally, the speakers address the mental health challenges faced in the digital space and stress the importance of maintaining confidence and learning from audience feedback.

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