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4min chapter
Timeless Marketing Advice from Seth Godin
Marketing Against The Grain
The Best Way to Show Your Intelligence Is the Simplest Articulation
The best way to show your intelligence is the simplest articulation of these complex things. People don't believe what you tell them, they often believe what their friends tell them. The thing that they always believe is what they tell themselves. And this is advice all about your marketing has to be emotional, not logical,. You need to help people tell themselves the story.
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