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313 - Interview: D.J. Paris on Lead Generation & Industry Changes

Rev Real Estate School | Top Real Estate Agent Training

CHAPTER

Building Trust and Rapport with Leads on Social Media

The chapter emphasizes the importance of engaging authentically with leads on social media by demonstrating care and genuine interest in their lives. Strategies such as commenting, liking, and responding to posts are recommended to build trust and rapport with leads, ultimately attracting business. It also discusses the significance of providing valuable content that caters to the audience's needs, focusing on both real estate value and personal value to create meaningful connections.

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