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Season 6, Ep. 7 - Alex Osterwalder: Reframing Business Challenges as Innovation Challenges

Better Innovation

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The Common Perception of Innovators as Rebels and Pirates

I don't like this idea of pirates or rebels because historically, what do we do with pirates and rebels? We kill them. What you really want is a team that can rely on the good things you have in corporations. So rather than telling people break the rules, we'll create that system where you have the right rules for innovators.

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