How to Build an AI-Driven Product

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So let's go back to the first set of ideas that you shared. Where did the actual sort of foundational insight come from? And maybe you could go a few clicks deeper in terms of what the actual first 12 months looked like and the interplay between maybe talking and working with customers, building early product, that type of thing. Sure. So as I mentioned, when you talk about the initial insight to build a product that is an AI driven product, an IT driven part product within the spaceThat came from the founders and having a good amount of validation with customers just speaking to various people in different industries who are responsible for the health of equipment. That was the initial understanding kind of top

Our guest today is Artem Kroupenev, VP of Strategy at Augury.

Augury is a leader in a category they helped to define known as “machine health.” The company sells products that combine hardware, AI, and SaaS within industrial manufacturing.

Artem joined the team at the very beginning of its journey and helped shape strategies for how the team measured product-market fit, go-to-market, and eventually, a strategy for designing a brand new market category they could compete in.

In our conversation today, we dive deep into measurable product-market fit and category-creation strategies. Artem shares particular wisdom on:

Augury’s storyboard-based approach to product vision
How to sell to a limited pool of customers
The REV (revenue, engagement and value) model from measuring product-market fit
When founders should start exploring creating a new category to operate in

You can follow Artem on Twitter at @artemkroupenev You can email us questions directly at review@firstround.com or follow us on Twitter @firstround and @brettberson.