Ego Tip Number Three for You

You've likely noticed that we're in a period of inflation, and that's because rising prices are difficult to ignore (hey there, gasoline!). But what about nonexistent customer service, smaller food packages, and the nagging, overall sense that we as consumers are getting the bad end the deal every time we make a purchase?

That, my friends, is skimpflation.

When you start looking for skimpflation in real life you'll see it everywhere. On today's show I'm uncovering the sneaky tactics brands use to maintain their bottom line at the expense of consumers; I'm also suggesting 3 action steps for us, the little guys and gals, during periods of inflation.

Here's a preview:

[1:45] An inflation review: What it is and how it affects you and me

[4:20] Greedflation: Why some mega corps jack up prices (and reap increased profits)

[10:00] Sneaky and stealthy skimpflation examples

[13:00] Is this really "family size"? Shrinkflation 101

[15:30] 3 action steps for conscious consumers in times of inflation

Resources mentioned: 

• Beware Of 'Shrinkflation,' Inflation's Devious Cousin (via NPR)
• Cancelled flight? Shoddy clothing? Disappointing meal? Blame skimpflation, the hidden curse of 2022 (via The Guardian)
• Here’s What You Need to Know About America’s Super-Hot Inflation (via NY Times)
• Episode #279: Sodium Lauryl Sulfate

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