Creating a Culture of Permission Within an Organization

Ammy, i see people all the time who are trying to solve concepts. Theyre trying to generate ideas for concepts, but they haven't really defined the problems that they're trying to solve with their creative work. And it's funny how once you find that subset of problems that you're really working on, and you get really concrete about that, it's funnyHow quickly ideas start flowing because you're actually working on a problem. But we don't really always feel permission sometimes, especially in organizations, to step back and ask those clarifying questions,. which can suffocate the creative drive of the organization. That as we mature. I've usually framed it in terms of people's visions