i can see a world where the paper based delivery mechanism starts to go away, and a newspapers are basically delivering on line. I would like to understand the nature of how they're choosing where to put things. And for example, i mean, increasingly, there was a great article that we should link to a to day. So that doesn't at all raise questions in your mind if you were to book review in the washington post? Ah, that doesn't, that doesn’t change your your feeling about about the quality of that book review. Yes, i think i could be comfortable with that happening.

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