We really tried to stay away from any of the news and the new cycles. The commentary we were trying to reflect on was not a matter like who did the latest thing, but what is the fundamental underlying problem? And that's what kept bringing us back to the business model and the clear misalliment and incentive with the businessmodel and to society. So that that kept being the driving force, and that kept giving me, i think the whole team, more confidence around,. Like we're saying something here that i don't think hi's going to go away any time soon.

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