6min chapter

JUST Branding cover image

Best of 2024 (Season 5) with Jacob Cass & Matt Davies

JUST Branding

CHAPTER

Purpose and Authenticity in Branding

This chapter explores the authenticity of company narratives regarding purpose in the workplace and the resulting disillusionment among employees. It also introduces the concept of conscious capitalism and its four pillars, highlighting the importance of genuine branding and its impact on market strategy.

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