
Best of 2024 (Season 5) with Jacob Cass & Matt Davies
JUST Branding
Purpose and Authenticity in Branding
This chapter explores the authenticity of company narratives regarding purpose in the workplace and the resulting disillusionment among employees. It also introduces the concept of conscious capitalism and its four pillars, highlighting the importance of genuine branding and its impact on market strategy.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.