How to Think About Virality for a Product

There are two ways to look at virality. One is payload, so how many people can you hit with any given viral blast? Second is secondi conversion rate and third is frequency. So hot mail is the canonical example of brilliant marketing right. The other thing that's interesting about papa is its mechanism for viral growth was ebe. And so you can use all kinds of things for viality that may not look necessarily obviously viral.