5min chapter

95% Content cover image

10 Timeless Content Marketing Principles (with Dave Gerhardt)

95% Content

CHAPTER

Building Long-Term Connections Through Compelling Content Marketing

This chapter delves into the lasting effects of content marketing, stressing the creation of valuable content that resonates with customers. It highlights the need for a balance between entertainment and education in marketing, while emphasizing the importance of building genuine connections over immediate results.

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