"When you are personally excellent, guess what happens? One by one by one, people start to join in on that," he says. "It's hard as fuck to hold a high standard in all areas of your life." The first thing is you have to be about it for people to follow you,. There's no way around it. You can't fake it. And then want these people to do that and expect them to listen to what you say. It's too hard. People aren't going to do it unless they feel like it's possible!"